In Brief: Warner-Lambert's "Alzheimer's FamilyCare"
Executive Summary
Warner-Lambert's "Alzheimer's FamilyCare": FDA approves story boards for TV ad campaign that will premiere during airing of the Academy Awards ceremonies March 27. The W-L program is designed to educate families of Alzheimer's patients on care and treatment of members that are afflicted with the disease. Cognex is the only treatment approved for Alzheimer's...