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Forest's Flumadine

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Executive Summary

St. Louis-based Buck Pharmacal will co-promote the Haemophilus A influenzae treatment. Buck will contribute 240 sales people to Forest's current sales force of 400 for Flumadine (rimantadine HCl). The combined marketing group will continue to promote Flumadine to primary care and pediatric physicians. Forest says more than 500,000 scripts were written for Flumadine during the 1993-94 flu season in an estimated market of 25-75 mil. people annually who contract the flu. Forest began marketing the drug in September 1993 ("The Pink Sheet" Sept. 20, 1993, T&G-1)

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