TAGAMET-CR COMING SOON ADS
Executive Summary
TAGAMET-CR COMING SOON ADS indicate another part of SmithKline Beecham's attempt to hold onto part of its H[2] antagonist position post-patent expiration for the standard release cimetidine. A seasonal ad in the July 6 New England Journal of Medicine uses the roller-coaster image to convey the sense of an upcoming exciting event. The advertisement features the caption "What lies ahead may surprise you..." laid over a picture of a roller-coaster ascending to its zenith.