MERCK PROSCAR ADS HAVE CONTRIBUTED TO INCREASED BPH DIAGNOSES

Executive Summary

MERCK PROSCAR ADS HAVE CONTRIBUTED TO INCREASED BPH DIAGNOSES by physicians, Merck U.S. Human Health Business Manager Keith Yothers maintained at a June 6 session on direct-to-consumer advertising at the Drug Information Association annual meeting in Washington, D.C. Yothers suggested that one reason for the jump in diagnoses of benign prostatic hyperplasia has been an effort to educate both consumers and physicians "since an 8 X 11 DTC ad can't communicate all the information about the product that a consumer might use."