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Medicis

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Executive Summary

Introducing Dynacin (minocycline), a branded generic version of Lederle's Minocin antibiotic, in November. Dynacin will be manufactured by Schein Pharmaceutical and marketed by Medicis at an approximate 40% discount to Lederle's innovator product; the average wholesale price for Lederle's Minocin 50 mg is $136.66 for 100 capsules, according to the October Red Book. Warner- Chilcott has been marketing generic minocycline since August 1990; Medicis estimates the current market for minocycline, the top- selling Rx oral antibiotic acne treatment, is over $150 mil.

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