Maybelline divested
Executive Summary
Schering-Plough's cosmetics business sold for $300 mil. in cash to Playtex Family Products and members of Playtex and Maybelline management, the firm announced April 3. Maybelline, with 1989 sales of approximately $252 mil., has been for sale since December following Schering's October realignment of its OTC and personal care businesses into a single operating unit, Schering-Plough HealthCare.