Upjohn's Rogaine
Executive Summary
Price to pharmacists set at $ 42.50 per 60 ml bottle, which is equal to one month's supply, according to the company. Firm will begin detailing the topical baldness preparation to physicians on Oct. 1. Some drug chain ads are now alerting consumers of the availability of the prescription product. Professional journal ads slated to begin concurrent with Upjohn's detailing.