Robins' Dalkon Shield notification program
Executive Summary
Firm alerting users of the intrauterine device that April 30 is deadline for filing claims of injury linked to use of the device. Program will run Jan. 6-25 and will include print ads in 225 newspapers and several national weekly magazines and 30-second television spots broadcast by network and cable stations. Projecting costs of $5 mil., Robins will also issue news releases, public service announcements, and letters to foreign health officials in approximately 80 countries.